I don’t know. I could be over-sentimentalizing it all but I thought this was a beautiful gesture. After all those years of fierce competition and rivalry for market share, to me this says that even a corporate giant can set aside business for a day to honor the passing of an unquestionable visionary. Google’s homepage is unadorned, save for the single link on Steve Jobs’ name. Click on it, and the link will take you, not to some self-promoting search query on Steve, but directly to the Apple website, where his former company offers its own tribute. It’s not an ad. It’s not for revenue or publicity. It’s not even for Google’s benefit.
It’s respect. Simple, unembellished, and profound. It’s one giant waving goodbye to another, in the classiest and deepest way it knows how.